The Problem

Modus faced a common issue among infrastructure and engineering-led organizations:

They were doing exceptional work, but their story wasn’t keeping pace.

Key challenges included:

  • A lack of clear, differentiated brand positioning

  • Inconsistent messaging across digital channels

  • Limited visibility with prospective hires and stakeholders

  • No scalable content system to support growth

The opportunity wasn’t more content. It was clearer narrative alignment and credibility.

What We Focused On

Rather than isolated marketing tactics, we built an integrated brand and content system designed to compound over time.

Brand Strategy & Messaging

  • Clarified vision, mission, values, and positioning

  • Defined brand pillars to guide communications

  • Created messaging frameworks for leadership, recruiting, and external audiences

Video & Content Production

  • Produced 100+ interview-based videoes rooted in real employee stories

  • Directed brand and culture videos that humanized the organization

  • Delivered 500+ on-brand images for use across social, recruiting, and sales

  • Led end-to-end production: strategy, filming, post-production, delivery

Social Media Strategy & Management

  • Built a content calendar aligned to business goals

  • Managed LinkedIn and Instagram presence

  • Optimized content for engagement, reach, and long-term consistency

 
 

Measurable Outcomes

The work wasn’t about impression alone. It drove tangible business outcomes.

Audience Growth

  • 500% year-over-year growth on LinkedIn

  • Sustained ~8% engagement rate, exceeding industry benchmarks

Hiring Impact

  • Social and video content supported the hiring of 70+ employees

  • Improved employer brand perception in a competitive labor market

Stakeholder Confidence

  • Brand assets used in investor communications and recapitalization efforts

  • Clearer narrative alignment across leadership, recruiting, and external messaging

The Takeaway

For infrastructure and technical organizations, trust is the product.

This engagement demonstrated that:

  • Clear brand strategy reduces friction across hiring, sales, and partnerships

  • Human-centric video builds credibility faster than polished marketing claims

  • Consistency beats volume in an AI-saturated content landscape

see work